Metail - Fit Advice
User Research. U.Testing. UX/UI App
Metail’s app allows users to try clothes online. The data report shows that users are engaged, however, there is a drop off in the add to bag funnel, customers are leaving the app before choosing a size.
The Challenge: Understanding customers with size issues and developing a new feature to increase conversion, generate sales and reduce returns helping the online customer to make the right decision when choosing a size.
• Huge drop off before making the purchase.
• Customers order different sizes and return them later.
• People that are in between sizes or have problems choosing a size.
• Customers that browse clothes online but leave before making a purchase.