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The brief consisted in generating a strong branding that will be the umbrella brand for a multi-brand sports clothing selling platform. The branding exercise was complemented with website generation, merchandise materials, stationery, and art direction product placement and signal design.

The identity and design materials represent the values of the brand: high quality & tech, convenient, versatile, friendly, bold and active and dynamic.


Branding, Identity, Web Design, UX / UI