Creating a new serums collection behind the umbrella of Kiehl’s products. The client’s aim was to highlight the quality of the product that brings luminosity to the skin it’s almost a clinic product and that quality needed to be reflected.
For those reasons, I created a clean contemporary design using a gradient with a nude colour palette that showcases the morning and evening serums.
The colours and medical but contemporary feeling reinforced by a finesse typography treatment reflect the client’s desire.
•30 - 50 Years old female concern about facial care.