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Branding . Typography . Packaging .

Luminosity

Creating a new serums collection behind the umbrella of Kiehl’s products. The client’s aim was to highlight the quality of the product that brings luminosity to the skin it’s almost a clinic product and that quality needed to be reflected.

For those reasons, I created a clean contemporary design using a gradient with a nude colour palette that showcases the morning and evening serums.

The colours and medical but contemporary feeling reinforced by a finesse typography treatment reflect the client’s desire.

Target Audience

•30 - 50 Years old female concern about facial care.

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