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Established

GALA BLASCO
DIGITAL MANAGEMENT ◆ GLOBAL ECOMMERCE ◆ LOCALISATION STRATEGY

Head of Experience Design

Currently at VASHI, previously at YOOX NET - A - PORTER, Richemont Group

Transforming Luxury eCommerce

with Passion and Expertise
Over the past 10 years, Gala has directed digital strategies and world-class eCommerce user experiences

Gala has been leading teams with a strong focus on user-centered design, best-in-class UX systems, and transforming eCommerce products into leading multi-channel experiences. She spent the past years directing the YOOX NET A PORTER digital ecosystem and its localisation programs. After graduating B.A. (Hons.) in Fine Arts she specialised in Design with two Masters, the first one in Art / Technology, the second Master in User Experience Design.

During her career, she has developed world-class omnichannel experiences and localisation expansion projects for the top leading organisations and JVs including Valencia Football Club (in Spain), Dafiti who is the fastest-growing retail, and one of the largest fashion eCommerce sites in Brazil & South America, LONDON FASHION WEEK Catwalk experience apps, Aditya Birla Group (Abof-Metail) in India, Luxury Pavilion app launch in China with Alibaba / Richemont JV and world-wide global projects for YOOX NET A PORTER.

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